We live in a world of quantifiable data: returns on investment, key performance indicators; profits, margins and ratios. We are driven by numbers that pose problems and figures that suggest solutions. Although far from simple, it is an objective world in which we extract binary solutions as we analyze the ups and downs of disinterested digits generated by binary instruments.
The more we learn from numbers, the more we seem to understand the world around us, yet the further we come from understanding ourselves. We, who are creatures of the heart.
"It is better to create than learn. Creating is the essence of life." - Julius Caesar
Indeed, there is at least one thing that spreadsheets cannot explain to us; one thing, inherent to the creative process, whose essence has been a mystery since the beginning of time. It is what inspires photographers to take pictures, musicians to sing, and creators to create. It is that magic that fills a room in anticipation of a performance, the wondrous moment of awe-filled suspense when human hands are on the verge of creating something from nothing. It is an unquantifiable extension of the human spirit that has mystified humanity since the beginning of time - every artisan's most valuable tool.
In fact, it is this component of the creative process that inspired L'Arte Nascosta to embark on this journey. We recognize that the human element has been neglected. The Intelligence Quotient (IQ) is favored over the Emotional Quotient (EQ), which in turn is favored over what we call the Human Quotient (HQ), that unquantifiable extension of the human spirit that represents every artisans secret ingredient.
As mysterious as it may be, we know that it completes us, that it fills us with joy and satisfaction, that it connects us in an eternal human network.
For this reason, we invite you to connect with us as we call your attention to the heart, to its infinite capacity to inspire, its infinite capacity to create beauty and spark happiness.
We invite you to discover the Human Quotient from an artisanal perspective.
L'Arte Nascosta is a dream. Like most dreams, it is larger than life and difficult to capture. Words are not enough... To attempt to describe it is to attempt to summarize centuries of history and traditions, invasions and conquests, discoveries and innovations, great places and the even greater minds that have occupied them. Images help; but still, not even they manage to completely transmit the beautiful and enchanting world I'd like to share.
For this reason, L'Arte Nascosta is better described as an artisanal adventure - a journey of discovery about the expansive, but hidden world of Italian artisanship.
To understand the history is to genuinely understand the culture. To genuinely understand the culture is to truly appreciate the lifestyle. To truly appreciate the lifestyle is to leave yourself open to being inspired.
And what's our inspiration? To discover the Italian dream, one artisan at a time, and live that dream together.