a Place, the Person, then the Color
- Antonio Ciongoli -
As Creative Director of Eidos Napoli, he has garnered the attention of the biggest names in the press: GQ, Esquire, Wall Street Journal, etc. They've lauded him as the visionary behind a brand that does it right every single time.
He’s a husband and a father of two; a grown-up skater kid from Vermont with strong ties to his Italian heritage. Stronger still is his point of view, which he shares with the world every season through his menswear collection.
I recently sat down with Antonio at his home office to talk shop about his approach to design and his appreciation for Italian artisanship.
Designing is an evolutionary process for Antonio. First the place, then the protagonist; the color comes after that. His technique is similar to that of an author: each collection is a chapter in a larger narrative that recounts his philosophy.
When Antonio decided to be a designer, he was motivated to create something more than "cool clothing for guys to wear." His vision brought him to develop a world where quality, tradition, and elegance are creative springboards for the modern gentleman. Each collection is an invitation for a "regular guy" to develop his style and express his personality. Antonio's job is to provide the ingredients that make this possible.
The name of the game is individuality, and this is exactly why Antonio feels so strongly about artisanship.
He understands the importance of preserving an industry where consumption is defined by human relationships - by the interaction between an artisan and his customer. Artisans represent a wealth of knowledge accumulated by a lifetime dedicated to perfecting a craft. Antonio appreciates this, and is excited by the prospect of tapping into this knowledge and learning something new. He sees the artisanal process as a meeting of the minds, where a "regular guy's" creative ideas are honed and guided by the talents of a trained artisan with perspective.
"What's better than being able to say that, 'I have all these ideas, and no one can better help me express myself than the mix of all these opinions.' That's the eclecticism that makes up style . . . So you're not just the average guy . . ."
After all, that's the goal isn't it? To be above average.
What better way to do this than by expressing our own individuality!?
Thank you, Antonio. Ad maiora.